Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Publishers are thus able to make passive income through app ads. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Key Results: The visibility of their ads increased from 56% to more than 70%.

Advertising 52

Advertising Ad Space Impressions Healthcare 52