Remove Ad Space Remove Ad Targeting Remove Header Bidding
article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key Features of an SSP

Clearcode

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

article thumbnail

How To Design and Build an SSP and an Ad Exchange

Clearcode

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

article thumbnail

Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.