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Programmatic advertising is an automated approach to buying and selling digital adspace in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their adspace. Key Results: The visibility of their ads increased from 56% to more than 70%.
In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing adspace.
In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing adspace.
However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.
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