Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

APRIL 12, 2023

Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. The average conversion rate from retargeting in retail is increased by nearly 20% with the help of retargeting campaigns.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

DECEMBER 2, 2023

4 Display Ad Example: Santander Santander used the ad space well without overcrowding it. The text chat draws youth, and the fancy bullet points clearly state the benefits for students – the target users. 5 Display Ad Example: PayPal PayPal pitches premium business solutions as refreshingly simple.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

MARCH 17, 2023

However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.

Advertising 52

Advertising Brand Awareness Audience Banner 52