Ad Space Ad Targeting Retargeting 
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
Single Grain
APRIL 12, 2023
Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. 1) Retargeting and Remarketing Retargeting and remarketing are terms that are commonly used interchangeably, but in reality, they have distinct differences.
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Clearcode
SEPTEMBER 20, 2023
A DMP collects data about a publisher’s visitors, creates audiences, and then syncs them with a DSP, allowing advertisers to target their audiences across different websites. The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). FLEDGE, and Topics API.
Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. The inventory can be purchased in real time through a single-user interface.
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
MNTN
AUGUST 5, 2024
In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.
MNTN
AUGUST 5, 2024
In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.
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