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Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support AdTargeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.
Instead, programmatic is the process of using software and algorithms to trade data-richmedia while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Why use RTB?
A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms). Demographic Location.
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell adspace and make a buck. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue.
For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Playable Ads. Playable Ad. Playable ads are a type of richmediaads.
As a publisher, optimizing ads to improve attention leads to massive benefits. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Nowadays, advertisers are even grading the adspaces on sites to infer the degree of attention their ad will get and its subsequent outcomes.
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