Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.

Ad Server 110

Ad Server Ad Exchange Ad Space Ad network 110

illumin

NOVEMBER 7, 2024

Time will tell how this new format will fare compared to other tech giants like Google and Amazon’s search advertising tools which are far more established in the search ads space. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Search Advertising 106

Search Advertising Ad Space Conversion Ad Tech 106

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 87

Ad Tech Impressions Data Management Platform Ad Exchange 87

Martech

SEPTEMBER 30, 2024

“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws. Potential gap : The DOJ may argue that this integration is self-serving and exclusionary.

Ad Tech 70

Ad Tech Display Advertising eCommerce Ad Space 70

Ad Monsters

MARCH 8, 2023

While I did not receive this advice, I would offer this to women in ad tech: focus on your value and be your own best advocate. Ad Tech is ever evolving so be prepared to consistently learn. Olha Paramonova, VP, Ad Tech, Sigma Software. Lashawnda Goffin, CEO, Colossus SSP. “Ad

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Finally, cross-channel programmatic advertising relies on real-time bidding (RTB) to purchase ad space.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. A Look Back. How Digital Remedy Can Help.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. How is AI reshaping the future of MarTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Digital Remedy

DECEMBER 21, 2022

The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two. Follow @illuminHQ

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 84

Ad Space Cookies Ad Tech Agency 84

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Follow @illuminHQ

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

AdPushup

AUGUST 4, 2022

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Ad Tech 52

Ad Tech Ad Space Advertising Ad Ops 52

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

illumin

DECEMBER 9, 2024

A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands. Follow @illuminHQ

Retail 52

Retail Media Advertising Viewability 52

Playwire

DECEMBER 6, 2022

A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2022 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 52

Ad Tech Ad Space 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Playwire

JULY 27, 2022

Ad monetization is the process of monetizing content with advertising. This monetization method has existed for centuries, but in the modern day, publishers have to embrace ad tech to stay competitive. Done right, monetization within the ad space can support a publisher's business growth over the long term.

Ad Space 52

Ad Space Ad Tech Advertising 52

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations. Key Points Navigating video advertising can be a challenge, but the rewards in revenue make it a worthy investment for many publishers.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. This concentration of power can also stifle innovation and limit opportunities for smaller ad tech companies. In that context, pricing and competition are entirely in their hands.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. To achieve maximum ad yield, publishers must ensure that their ad space is fully covered.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

illumin

JANUARY 16, 2024

Since starting to sell ad space on previously under-monetized platforms, like Instagram’s search results and Reels, Meta’s had a huge uptick in impressions. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertising 104

Advertising Retail Impressions Ad Space 104

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner. . #6

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

FEBRUARY 23, 2023

Leveraging InMobi’s deep ad tech expertise, InMobi Commerce provides a supply-side platform for retailers to offer premium ad space and connect brands with high-intent shoppers as they research, browse and shop online.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Playwire

JANUARY 3, 2025

is a powerful tool for online ad auctions, but it needs solid coding chops and ad tech know-how to use effectively. is super flexible - you can work with any number of different ad partners and fine-tune things like how you price your ad space. Key Points Prebid.js performs and how much money it makes.

Header Bidding 40

Header Bidding Ad Space Ad Tech 40