Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Testing with different Ad Units. Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Agility Ads

JANUARY 17, 2022

Native ads will look exactly like a post from a person you follow, when instead they’re from a company promoting a new product or service. Most websites that have a banner ad or a sidebar of advertisements do so through programmatic advertising. Benefits of Native Advertising. Examples of Programmatic Advertising.

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Native Advertising Advertising Banner Ad Space 52

VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. Images at the Upfront presentation showed video ads appearing at the top of the search results page, where display banner ads may also appear.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. Transparency and Safety This method provides transparency for both advertisers and publishers.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

illumin

DECEMBER 14, 2023

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

FEBRUARY 23, 2023

Ad network platforms mediate the ad distribution process between publishers and advertisers by matching advertisers who want to display their ads with publishers who have available ad space on their websites, mobile apps, or other digital platforms. pre-roll , mid-roll, overlay, banner, etc.)

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP. Banner This is an advertising format that can be placed on websites as well as in apps.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

JULY 29, 2024

The list of available ad formats includes banner, audio, video, native, CTV, pop, and push ads. In simple words, ad servers perform on the sides of publishers and advertisers, while an ad exchange is a “place” where the auction happens. Why choose a white label ad exchange for ad serving?

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Ad Exchange Header Bidding Ad Server Pop-Up 60

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. A user visits a publisher’s website; 2.A

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 8, 2023

They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Advertisers use DSPs to manage the trading process in programmatic ads infrastructure comprehensively. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

SEPTEMBER 29, 2023

M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV. The company noted that only 10 percent of ads broadcast live are subtitled for the deaf and hard of hearing.

Media 52

Media Non-Profit Advertising Ad Tech 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. What do you need to know about advertising operations? Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Adtelligent

APRIL 4, 2025

Pixel stuffing: Ads are shrunk down to be invisible, so they technically “load” but never actually get seen. Fake Websites & Location Tricks Domain spoofing: Scammers make a low-quality website look like a premium one, tricking advertisers into overpaying for ad space.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52