Digital Remedy

NOVEMBER 23, 2022

While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. While many ad tech vendors offer different solutions, not all of them have the full scope of resources to make the most of advertising on this medium.

Conversion 52

Conversion Brand Awareness Audience Ad Space 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. Is performance CTV right for your brand?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. Is performance CTV right for your brand?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Follow @illuminHQ

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52