Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. This provides publishers with consistent revenue and helps prevent low fill rates.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Monetize More

JUNE 2, 2022

In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers. Programmatic Ads Benefits. Ad tech needs to combine the benefits of IO buys and programmatic ad buying to make advertising better for publishers and agencies.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. This way, optimizing fill rates becomes easier.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. How does Header Bidding help advertisers?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. So, if you are interested, feel free to contact.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform supports different types of banner and video ads, making it suitable for all mobile apps.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? Namely, it supports interstitial and in-banner video ads. What is ad network vs. DSP?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JULY 28, 2022

However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone. Which Yield Partners Work With Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72