This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In April of 2016, Google turned the adtech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of headerbidding.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
For website and app owners, headerbidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is HeaderBidding?
Relying on advanced adtech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the adspace.
is a powerful tool for online ad auctions, but it needs solid coding chops and adtech know-how to use effectively. is super flexible - you can work with any number of different ad partners and fine-tune things like how you price your adspace. Key Points Prebid.js performs and how much money it makes.
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.
Every now and then, a new adtech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest adtech trends and fads. This is the place for you.
However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced adtech services and premium headerbidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.
Together they have come up with and integrated more than 10 adtech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.
Manage Ad Blockers The cat-and-mouse game between ad blockers and adtech has been going on pretty much since the inception of digital advertising. Not optimizing your adtech setup to serve mobile ads is bound to impact your fill rates negatively. Find out how to optimize your price floors.
HeaderBidding Solution trusted by Thousands HeaderBidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru HeaderBidding massively increases ad demand available for the publisher’s site.
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of adspaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner. . #6
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an adtech expert to set it up. HeaderBidding Support. Real-Time Ad Analytics. Table of Contents. Google AdMob 2.
One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the adspace for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.
Besides, it is important to keep in mind that the modern AdTech industry offers an entire set of integration options, like headerbidding, OpenRTB, and so on. Otherwise, if it is limited, for example, only to headerbidding, you will have fewer opportunities to drive media trading income.
In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and adspace owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s adspace.
Sources of revenue troubleshooting Before we can conclude that the drop in revenue is dictated by reduced spending by most advertisers, we need to check several elements to be sure that technical errors – in the form of both reduced ad request issuance and declines on the part of a specific revenue source [i.e.,
There are two main ways to slaughter the CLS score and lower your rankings to maximize ad revenue. The first is to let ad media of different heights share the same adspace, and the second is to renew ad calls for idle users. Server-to-server bidding or S2S makes a singl? CLS troubles.
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? The ad exchange is a popular programmatic medium in adtech.
The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary adspace and audience, publishers get traffic monetization, and users get relevant ads. Looking For Detailed Case Studies?
What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling adspace (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.
It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the adtech ecosystem. The Display Lumascape is also known as the Luma Landscape.
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance.
The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available adspace.
For the ad exchange, owner’s metrics can be an important tool for controlling traffic and deals. HeaderBidding This is an algorithmic buying process that allows publishers to provide advertising inventory to advertisers at the same time. How to start making money with programmatic?
The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available adspace.
Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for headerbidding in mobile in-app ads.
Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with headerbidding. What is Google Open Bidding?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content