Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 87

Ad Tech Impressions Data Management Platform Ad Exchange 87

Ad Monsters

MARCH 8, 2023

While I did not receive this advice, I would offer this to women in ad tech: focus on your value and be your own best advocate. Ad Tech is ever evolving so be prepared to consistently learn. Olha Paramonova, VP, Ad Tech, Sigma Software. Rachael Ferranti, VP of Corporate Marketing, Foundry.

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Ad Monsters

APRIL 11, 2023

At that time, much of her work focused on monetization for content creators – long before the terms “influencer” or “influencer marketing” even existed. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 122

Marketing Machine Learning Ad Server Video Ads 122

Digital Remedy

DECEMBER 21, 2022

The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. Ad Spend Forecast. A Look Back.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Why is it essential for marketers to integrate AI into their MarTech Stack?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 120

Ad Space Ad Exchange Ad Tech Impressions 120

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 85

Ad Space Cookies Ad Tech Agency 85

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. On Facebook specifically, programmatic ads are popular among programmatic advertisers.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

illumin

DECEMBER 9, 2024

The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Simply put, retail media is the marketing of retail goods to consumers at the point of purchase. Like with all marketing, measurement is essential.

Retail 52

Retail Media Advertising Viewability 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

illumin

MAY 21, 2024

In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. million USD in 2024. Why, you ask?

Advertising 110

Advertising Affiliates Audience Ad Space 110

VideoWeek

MARCH 2, 2023

Brand safety is paramount,” concurs Ed East, Global CEO and co-founder of marketing agency Billion Dollar Boy. Brands need to be confident that the platform they’re investing ad spend into is as risk-free as possible. However, now demand has decreased the market needs to adapt.” Follow VideoWeek on Twitter and LinkedIn.

Media 105

Media Ad Space Agency Advertising 105

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

Martech Series

FEBRUARY 23, 2023

Through this partnership, grocers across Point Pickup’s GrocerKey network will incorporate InMobi Commerce’s retail media ad experiences into their ecommerce sites, providing advertisers with premium content that helps drive increased engagement and return on investment.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi.

Impressions 52

Impressions Ad Tech Media Agency 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools. Smartclip says that the new feature can replace single spots or an entire ad break within a linear feed.

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59

VideoWeek

OCTOBER 11, 2024

[link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02 an email advertising and marketing business, for $250 million, in a mix of cash and common stock. This is a significant drop from £1.1

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI Will Be Golden. Connected TV Is Here to Stay.

Advertising 52

Advertising Ad Space Audience Education 52

Digital Remedy

FEBRUARY 16, 2022

In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52