Ad Space, Ad Tech and Pop-Up

Ad Exchange: What Is It & How Does It Work?

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange

Ad Exchange Impressions Ad Inventory Ad network

Programmatic advertising trends to watch in 2024

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Follow @illuminHQ

Advertising

Advertising Pop-Up Machine Learning Ad Space

Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding

Header Bidding Viewability Impressions CPM

Ad Exchange: What Is It and How Does It Work?

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange

Ad Exchange Impressions Ad network Ad Space

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Privacy in Mobile Advertising: What Americans Have to Say

InMobi

OCTOBER 29, 2021

To ensure an app is free to download but also so that it can generate revenue, app developers will typically introduce ad space into their apps. The mobile ad tech ecosystem should make plain why data is being collected, who the data is shared with and how that data is protected. Here’s what we mean.

Advertising

Advertising Pop-Up Communications Ad Space

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Our clients were not happy about it. «New

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

JULY 29, 2024

While advertisers need to understand their customers to be able to reach the right users at the right time, you, as an ad exchange owner, have to match your demand and supply connections correctly. White label solutions usually come up with different ad formats and traffic channels.

Ad Exchange

Ad Exchange Header Bidding Ad Server Pop-Up

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! That information is passed directly to the publisher’s ad server. and gets them to place a bid.

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising

Advertising A/B Testing Retargeting Conversion

What is programmatic advertising and how to earn from it?

Smart-Hub

JANUARY 23, 2023

To join an algorithmic buy, publishers must sign up for an SSP. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading. Push Ads appear in the form of a notification pop-up on the screen. How to start making money with programmatic?

Advertising

Advertising Ad Exchange Banner Header Bidding

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.

Advertising

Advertising Marketing Banner Pop-Up

AdTech Trends

Ad Exchange: What Is It & How Does It Work?

Programmatic advertising trends to watch in 2024

Trending Sources

Explain This to Me…Best of AdMonsters Decoder 2023

Ad Exchange: What Is It and How Does It Work?

AdTech Ecosystem: Navigating Trends and Insights

Privacy in Mobile Advertising: What Americans Have to Say

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Navigating the Challenges of Ad Serving in White Label Ad Exchanges

How to maximize revenue with Header Bidding? [10x more ad revenue]

Meta advertising: what you need to know

What is programmatic advertising and how to earn from it?

Modern Programmatic Monetization Strategies

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

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