MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Types of retail media advertising There are various retail media types and examples of it.

Retail 52

Retail Media Advertising Viewability 52

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. How does AI enhance OOH advertising?

Advertising 130

Advertising ROI Impressions Audience 130

Martech

MARCH 13, 2025

The tool analyzes campaign data to identify patterns that may lead to ad fatigue. Once identified, it automatically adjusts ad delivery to maintain performance. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. Deevid AI introduced the AI Image Generator and AI Ad Generator.

MarTech 86

MarTech Click Through Rate Machine Learning Banner 86

MNTN

JANUARY 13, 2025

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). What Is Cable TV Advertising? How Does Cable TV Advertising Work?

Advertising 52

Advertising Audience CPM Food 52

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. This happens all the time when advertisers and brands purchase contextual placements through DSPs that don’t have advanced video analysis tools.

Audience 82

Audience Advertising Cookies Ad Space 82

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. I recently spoke with a professional colleague who worked in the ad space for years. which seems increasingly likely.

Advertising 126

Advertising Impressions Demand Side Platform Conversion 126

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advantages Of TV Advertising. Quickly and frequently.

Advertising 99

Advertising Media Marketing Audience 99

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. This improved targeting enhances user engagement and boosts overall ad performance.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Ad Monsters

MAY 13, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. This poses a significant question to advertisers: are you prepared for the effects that this year’s election has on your pre-existing media plans?

Advertising 111

Advertising Ad Space Entertainment Retail 111

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory. (registration required).

MarTech 67

MarTech Ad Inventory Ad Space Conversion 67

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

FEBRUARY 1, 2022

announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc.

Advertising 98

Advertising Impressions Ad Space Audience 98

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. So, programmatic advertising is undoubtedly the future.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. From there, it will create detailed audience segmentations to support targeted marketing.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

PubMatic

MARCH 20, 2023

There are plenty of victories to go around when it comes to the immense opportunity of advertising within premium streaming environments. The real winners in this equation will be the advertisers themselves. But without a doubt, we know which players will wield the most power within the future state of streaming advertising.

Advertising 100

Advertising Ad Space Audience Ad Tech 100

PubMatic

OCTOBER 10, 2024

By explicitly allowing political advertising, publishers can help create a well-informed electorate across all political persuasions, while simultaneously checking off boxes on their monetization goals. The onus is now on publishers to open a clearer, safer path to enabling political advertising.

Geo targeting 91

Geo targeting Advertising Ad Space Cookies 91

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

Geo targeting 93

Geo targeting Advertising Cookies Audience 93

Digital Remedy

DECEMBER 20, 2022

The increasing investments into the flourishing advertising industry are further expected to influence the market demand. 1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. The problem is solved with native ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools.

Ad Space 130

Ad Space Audience MarTech Advertising 130

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Continue reading this article on digiday.com.

Ad Space 69

Ad Space Advertising Audience Media 69

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98