Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

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Advertising A/B Testing Conversion Rate Conversion 106

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Native Ads put you and your brand in Control.

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Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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Martech

NOVEMBER 1, 2022

It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads. Audio ads interrupt this flow.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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Advertising CPM Mobile Ads CPC 75

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Why Use Leaderboard Advertising?

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Banner Click Through Rate Viewability Pop-Up 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Mobile Ad Formats.

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Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Banner Ads Banner ads are the billboards of the CTV universe.

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Advertising Demand Side Platform Ad Inventory Banner 52

MNTN

JULY 23, 2024

It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. However, they can also quickly get expensive if you aren’t careful.

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MNTN

JULY 23, 2024

It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. However, they can also quickly get expensive if you aren’t careful.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising? What Is Native Advertising?

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Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? For publishers, connected TV is a valuable channel for generating ad revenue. It also supports a wide variety of ad formats. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising?

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Advertising Video Ads Banner Ad Inventory 52

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

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Advertising Banner Video Ads Click Through Rate 52

Brid.tv

JANUARY 2, 2023

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal. What Lies in the Future of In-App Advertising?

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Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

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Advertising Ad Space Impressions Healthcare 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

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MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

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CPM Advertising Audience Brand Lift 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges.

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Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? billion in both desktop and mobile.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

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Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Advertising Marketing Banner Pop-Up 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

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