Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Data Management Platform?

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. Get A Free Consultation.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. It’s not about the ad tech industry being OK with disintermediation, it’s about what makes sense now.

Ad Tech 87

Ad Tech Impressions Data Management Platform Ad Exchange 87

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. They bridge the gap between demand (from advertisers) and supply (from publishers).

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. ” Then came a hard pivot into ad tech and a slide away from supply-chain. That’s the game, just learn fast. In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. ” Then came a hard pivot into ad tech and a slide away from supply-chain. That’s the game, just learn fast. In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. An example of a data processing pipeline that could be performed using IPA — from fragmented source (e.g., Source: Criteo.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Automatad Inc.

FEBRUARY 20, 2023

Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

It might sometimes feel like its impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

Monetize More

JULY 28, 2022

Publishers can create a GAM account and link it to their Google Ad Exchange (Adx) account. Once a publisher has linked their account, they can then accept bids from advertisers. Advertisers can bid on keywords, locations, devices, and time periods. Ad Manager then sends the bid request to targeted yield partners.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72