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Customer requests, campaign creation and management, billing reconciliation — when it comes to selling adspace, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. Optimize advertising campaigns.
Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.
But, even though innovative techniques may give them a competitive edge, some of the best advertisingtechnology (ad tech) solutions actually rely on well-established concepts, like walled gardens. What Is a Walled Garden in Ad Tech? The entire digital advertising industry relies on the accurate collection of information.
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