Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. It also uses AI to help publishers set the best minimum price for their ads.

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MarTech Ad Inventory Ad Space Conversion 66

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Advertising Pop-Up Machine Learning Ad Space 104

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

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Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

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Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Impressions 97

Digital Remedy

DECEMBER 20, 2022

The increasing investments into the flourishing advertising industry are further expected to influence the market demand. 1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Ad Spend Forecast. on CTV advertising.

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Ad Space Ad Tech Audience ROI 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. It is best to differentiate paid search advertising campaigns.

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Search Advertising Advertising Conversion Rate Audience 85

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition. What Is Programmatic Advertising?

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Healthcare Advertising ROI Audience 52

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. Understanding the roses and thorns can help craft a more effective digital advertising strategy. digital advertising dollars. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? billion in both desktop and mobile.

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Video Ads Advertising Viewability ROI 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Seasonality — Demand for ad space can fluctuate throughout the seasons. Why Use CPM?

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CPM CPC Advertising CPA 52

MNTN

JULY 23, 2024

It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. However, they can also quickly get expensive if you aren’t careful.

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Advertising Ad Space Banner Audience 52

MNTN

JULY 23, 2024

It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. However, they can also quickly get expensive if you aren’t careful.

Advertising 52

Advertising Ad Space Banner Audience 52

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Ad Monsters

SEPTEMBER 5, 2024

New players entering the CTV and streaming TV advertising game must overcome specific roadblocks. From low inventory prices and a limited viewership base to few partnerships with premium advertisers, it can take a long time before your expenses pay off and you enter the growth stage. But the good news? Through Direct Deals.

CPM 105

CPM Impressions CPA Affiliates 105

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

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Advertising Cookies Ad Space Audience 52

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

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Demand Side Platform Ad Space ROI Audience 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. The future of CTV advertising will more heavily leverage non-intrusive, innovative ad formats. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b Key Takeaways. from 2021.

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Advertising Ad Space CPA Impressions 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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MNTN

JULY 30, 2024

For decades, traditional TV broadcasting, also known as linear television, has stood for decades as the go-to means of delivering advertisements and connecting with consumers at scale. But over the past few years, Connected TV (CTV) advertising has emerged as the next evolution of television marketing.

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Advertising Brand Awareness Audience Ad Space 52

MNTN

JULY 30, 2024

For decades, traditional TV broadcasting, also known as linear television, has stood for decades as the go-to means of delivering advertisements and connecting with consumers at scale. But over the past few years, Connected TV (CTV) advertising has emerged as the next evolution of television marketing.

Advertising 52

Advertising Brand Awareness Audience Ad Space 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

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MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

OCTOBER 18, 2023

The advertising arena is shifting once again, and connected TV (CTV) is spearheading the change. Gone are the days when TV advertising was limited to traditional, linear formats. In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers.

Advertising 52

Advertising ROI Audience Demand Side Platform 52

Digital Remedy

MAY 14, 2024

Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. This provides advertisers with a level of performance accountability and transparency that they may not have had access to.

Media 105

Media Audience Conversion Rate Affiliates 105

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. What Is an Ad Exchange?

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Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI Will Be Golden. Connected TV Is Here to Stay.

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Advertising Ad Space Audience Education 52

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

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