Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. CPM vs. CPA Similar to CPC, CPA is more outcome-driven than CPM. Why Use CPM?

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Ad Monsters

DECEMBER 21, 2023

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. This is the place for you.

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Header Bidding Viewability Impressions CPM 65

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? billion in both desktop and mobile.

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Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. 7 – Create context for your ads. To ensure your ads get viewed, study your heat map data and experiment with ad placements.

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Header Bidding Viewability Ad network Fill rate 97

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

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Header Bidding CPM Ad Inventory Impressions 98

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

OCTOBER 20, 2022

It’s what is known as a high-impact ad unit and is often placed at the top of the page to be seen immediately by the user when visiting the web page. The ad unit is popular among publishers and advertisers alike. The ad has high viewability rates, especially when used at the top area of a web page.

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Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Media Math

NOVEMBER 7, 2022

While 77% of consumers plan to cut back on holiday spending this year, the World Cup happening in conjunction with big sales days like Black Friday and Cyber Monday means advertisers could see increased purchases in categories like food and drink, streaming subscriptions, TVs, football kits and merchandise and travel to Qatar.

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InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. Comprehensive in-house consent, privacy, and addressability solutions empower publishers to enhance monetization effortlessly and without added costs.

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Advertising Viewability Ad Space Mobile Ads 40

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

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Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

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Viewability Ad Space Conversion Ad Tech 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

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Header Bidding Viewability Ad network CPM 52

Automatad Inc.

FEBRUARY 9, 2023

Share Tweet Share A rising tide lifts all boats, and the same goes for digital advertising. According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. market alone, banner ad spending is expected to reach 81.3

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Banner Viewability Ad Space Real Estate 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

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Viewability CPM Ad Inventory Ad Space 52

Brid.tv

APRIL 17, 2024

As a more controlled sub-form of programmatic advertising , programmatic direct has become more widespread in digital advertising due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

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Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

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Header Bidding CPM Ad Inventory Impressions 73

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Once you and your buyer agree on deal terms like price and time range to show ads, the GAM moves your campaign to delivery.

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CPM Viewability Ad Server Ad Space 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

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CPM Ad Inventory Impressions CPL 52

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

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Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV How Do Video Ads Work?

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Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

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SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. GDN has different metrics for what counts as a viewable ad.

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CPM CPA CPC Real Estate 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here. How Does Preferred Deal Work?

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Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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Impressions CPM Brand Awareness Ad Exchange 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

NOVEMBER 22, 2023

Simply put, the ad refreshes only when the ad space is in view. Let’s explore the concept in detail, and as a bonus tip, I have explained the perfect tool you will need to enjoy the full potential of the ad refresh. What Is Ad Refresh? This can boost the revenue per session and upsurge the overall ad revenue.

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Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

APRIL 4, 2024

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Boost ad viewability with a sticky, non-intrusive ad unit.

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Video Ads Ad network Rich Media Non-Profit 52

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

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Header Bidding A/B Testing Viewability Ad network 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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