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What is a DemandSidePlatform (DSP)? A DemandSidePlatform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?
Here we consider the difference between DemandSidePlatforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.
I recently spoke with a professional colleague who worked in the adspace for years. Some very sad figures Only 36% of ad spending on demand-sideplatforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). The ad is on the wrong site.
While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.
Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work?
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