Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. In Wanamaker’s day, the ad exec could verify that his ad was actually on the billboard, in the magazine or announced on the radio. Since online advertising is customized to each user, you can’t check to make sure your ad is displayed.

Advertising 127

Advertising Impressions Demand Side Platform Conversion 127

Lemonads

AUGUST 7, 2021

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 14, 2023

The Bigger Platforms Have Tougher Restrictions To maintain their reputation as kings of the industry, popular options like the Google Display network and Meta’s advertising platforms impose strict regulations on what can and can’t be advertised. You can also run call-only ads, and shopping ads.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021.

Impressions 52

Impressions Ad Tech Media Agency 52