Digiday

DECEMBER 19, 2022

agencies, Seedtag. There is a shift underway when it comes to how brands are deciding with whom to partner, with big brands starting to work with indie agencies more than ever. agencies, Seedtag. In simple terms, this means that clients pay separately for the creation of advertising and the booking of media space.

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MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

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VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

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Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

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Clearcode

JULY 13, 2023

What’s the Difference Between an SSP and Ad Exchange? How Do an SSP and Ad Exchange Work? Who Can Benefit From Building an SSP or Ad Exchange? AdTech companies Publishers Ad agencies Main Challenges When Building an SSP and an Ad Exchange Scalability Real-Time Bidding User Data Privacy How to Design and Build an SSP?

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Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

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Ad Monsters

AUGUST 26, 2024

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.

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Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

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Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. Not only will you learn what the best paid media agencies are, but you'll learn how to qualify the right one. What Does a Paid Media Agency Charge?

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Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

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Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. These funds enable businesses to focus on growth and scale while preserving equity.

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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Basis

JULY 14, 2022

Leave it to Netflix to craft a twist ending: the streaming giant has chosen Microsoft as its technology and sales partner for a new ad-supported service tier. Microsoft isn’t as big of a player in the ad space as other suiters like Google and Comcast, but it’s also not a direct rival—a factor that may have clinched the deal.

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InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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VideoWeek

JUNE 27, 2022

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom.

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. Integrations with ad exchanges, SSPs, and data platforms.

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Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.

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Martech

JANUARY 11, 2024

We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. ’ Now we’re seeing the peak hit a lot earlier where brands, realizing the email space is crowded, will send more valuable content to their subscribers a lot earlier. “In

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Marketing Cookies Machine Learning MarTech 128

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free. Can’t wait?

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More About Advertising

AUGUST 23, 2021

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of revenues from digital advertising by 2025. first appeared on More About Advertising.

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Ad Monsters

SEPTEMBER 5, 2024

Say interested buyers need more time to be ready to pay for an ad opportunity. You can turn to CPA (cost per action) buyers — direct response (DR) agencies and affiliate networks. Scale Revenue Monitoring your metrics will show how to build ads for the ad break with the best yield. How to Increase the Bid Density?

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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Martech Series

FEBRUARY 27, 2023

Hang My Ads has also partnered with app developers to monetize their ad spaces with the highest yield through their network of 4000+ direct agency and advertiser relationships.

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Mobile Ads ROI MarTech Ad Space 80

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? In this case, the agency’s adapter will essentially act as another Prebid.js

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Digiday

FEBRUARY 21, 2023

Digital ad costs are rising , the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say.

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More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

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VideoWeek

JANUARY 13, 2023

So many of our brand partners … used to be 100 percent Instagram,” said Permele Doyle, founder and president of creative agency Billion Dollar Boy. Vice Begins Selling Ads on Twitch. Vice has agreed a deal to begin co-selling ad space on Twitch alongside Twitter’s own sales team, Digiday reported this week.

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Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

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MNTN

MARCH 3, 2023

Premium CTV platforms like MNTN Performance TV use tech that automatically optimizes ads thousands of times a day to generate performance outcomes for advertisers. And programmatic advertising uses algorithmic tools to automate the buying and selling of digital ad space.

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More About Advertising

MAY 21, 2019

million people tuning in, 30 second ad space sold for $5.25m. Everybody thinks the biggest advertising event of the year is the Super Bowl. What could possibly top this? One word – Eurovision.

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