Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

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Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

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MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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MNTN

JANUARY 13, 2025

The primary benefits of cable TV advertising are: Targeted Local Reach : Cable TV ads allow advertisers to target specific geographic areas, making them ideal for local businesses looking to reach a community-focused audience. For example, if your ad is on TV at 3 AM, its much less likely that any significant audience will see it.

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illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

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Martech

JANUARY 11, 2024

We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. ’ Now we’re seeing the peak hit a lot earlier where brands, realizing the email space is crowded, will send more valuable content to their subscribers a lot earlier. “In

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Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

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Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. Not only will you learn what the best paid media agencies are, but you'll learn how to qualify the right one. What Does a Paid Media Agency Charge?

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e.

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Martech Series

FEBRUARY 27, 2023

So, we are thrilled to bring Hang My Ads into the mix and immediately up-level our mobile offering in terms of inventory and audience access, as well as cutting edge technology and services.

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

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Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Say interested buyers need more time to be ready to pay for an ad opportunity. How to Increase the Bid Density?

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Basis

JUNE 29, 2022

In the world of politics, redistricting, unfinalized electoral maps, and concerns about Russian meddling in this year’s midterms have added an additional level of intensity. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels. Contextual Targeting.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. Integrations with ad exchanges, SSPs, and data platforms. What Is a Bidder?

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Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

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Digiday

FEBRUARY 21, 2023

Digital ad costs are rising , the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say.

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Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. These targeting limitations have implications for ad rates.

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Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space.

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Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This will offer a space where buyers and sellers can explore available ad formats, inventory and audiences, all under one roof, and that will significantly streamline the inventory buying process for advertisers.

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Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. Meta is only a piece of the puzzle now.

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Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Ad Targeting Options. Header Bidding Support.

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

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MNTN

MARCH 3, 2023

Premium CTV platforms like MNTN Performance TV use tech that automatically optimizes ads thousands of times a day to generate performance outcomes for advertisers. And programmatic advertising uses algorithmic tools to automate the buying and selling of digital ad space.

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Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? In this case, the agency’s adapter will essentially act as another Prebid.js

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Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. When you decide the format of your show, just think about your audience. Your target audience.

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Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. and served to their target audience. Not just their premium ad inventory.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Single Grain

SEPTEMBER 13, 2023

Here’s How You Can Monetize Newsletters When considering monetization strategies for newsletters, many opt for advertising, selling ad spaces or offering subscription-based access. For those aiming to profit from their newsletters, it’s advisable to leverage them as platforms to foster deeper connections with the audience.

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MNTN

MAY 12, 2023

Fewer new content offerings might mean less of an appeal for brands to purchase ad space. Major television players and media agencies are joining together in a ‘joint industry committee,’ which will seek to create new standards for audience measurement services, among other goals,” reports the WSJ.

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Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. With greater control over their inventory, publishers can serve ads relevant to their users or content.

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Ad Monsters

DECEMBER 20, 2023

Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN. 32% of agencies say the biggest advantage is raising brand awareness.

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illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?

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