Basis

JUNE 29, 2022

In the world of politics, redistricting, unfinalized electoral maps, and concerns about Russian meddling in this year’s midterms have added an additional level of intensity. New and proposed digital advertising regulations across the globe further illustrate the need to proactively move away from third-party cookie-based targeting.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Third-party cookie depreciation.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? What Is Prebid Server and How Is It Typically Implemented?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Vice Begins Selling Ads on Twitch.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. As campaigns become more complex in today’s multichannel world, accurate campaign measurement and attribution has become a major struggle for advertisers and agencies, and, unfortunately, many lack the time and resources to do so. Key Takeaways. 42% of U.S. Sources: 1.

Advertising 52

Advertising Ad Space CPA Impressions 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr The Week For Agencies. Initiative Wins Hello Fresh Media Duties.

eCommerce 52

eCommerce Cookies GDPR Agency 52

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

NOVEMBER 21, 2023

Radosław Kostecki: So essentially, mainly, these are not only the typical AdTech & MarTech vendors, like the companies that already have some existing stock, either a DSP, SSP, or any other system and we help them with our development expertise, but also publishers, big publishers especially, media agencies.

MarTech 97

MarTech Conversion Retail Media 97

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

SEPTEMBER 30, 2022

Better start analyzing all your data before the third-party cookies get wiped out! For the uninitiated, a direct deal is when you sell ad space directly to an advertiser or agency, as opposed to selling it through a programmatic ad network. Direct Deals.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

NOVEMBER 2, 2022

Most publishers who spoke to Digiday for this story said they aren’t worried about having an abundance of leftover ad inventory this quarter, but some are increasing the amount of turnkey ad space that is available for purchase between now and the end of the year. Publishers’ programmatic businesses are in a positive position.

Media 69

Media Ad Inventory Video Ads Advertising 69

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Let’s now take a closer look at the key events from these 3 time periods.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. Anyway, all the interested parties will bid on the ad space via the auction.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Ad Beat

SEPTEMBER 4, 2019

Since the company shows no inclination towards investing in native ads, and recently released a large-scale video ad campaign, we can safely assume that they’re primarily using Google to buy ad space before, after and in the middle of YouTube videos. Publishers. situations?—

Advertising 40

Advertising Video Ads Pop-Up Ad network 40

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. The Week in TV.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. The Week For Brands & Agencies Amazon Puts its Media Account Up for Review Amazon, one of the world’s largest spenders on advertising, is putting its global media account up for review.

Media 52

Media Non-Profit Advertising Ad Tech 52

Basis

NOVEMBER 25, 2024

Advertisers face increased barriers to connecting with target audiences, as Google moves ahead with its plans to give consumers a choice over how third-party cookies are used in their Chrome browsers. Agency executives say they started to notice this shift around 2016 or 2017.

Media 95

Media Audience Advertising Agency 95