Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

MNTN

JANUARY 13, 2025

One of the easiest ways to start advertising on cable TV is by working with an advertising agency, that can help negotiate deals with a cable company directly. In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. How Does Cable TV Advertising Work?

Advertising 52

Advertising Audience CPM Food 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Find out more about Unity Ads here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. So essentially you're adding incremental revenue. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

illumin

DECEMBER 8, 2023

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. They can also help brands optimize their size and formats to comply with niche ad spaces.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Digiday

SEPTEMBER 13, 2022

A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency. This year, about 20% of client ad spend was dedicated to OOH. But a regular roadside billboard would be safer than some of the newer technology and testing opportunities.”.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Advertisers compete for ad space by placing bids based on their budget and targeting preferences.

CPC 52

CPC CPA CPM Impressions 52

OpenX

SEPTEMBER 11, 2024

Advertisers get an expanded horizon for their video advertising strategy, with the ability to run beautiful ad campaigns in display units with none of the past issues of slow download, all for a lower CPM than in-stream video prices. This estimate assumes a global average electricity emissions factor (0.44

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Ad Monsters

DECEMBER 20, 2023

32% of agencies say the biggest advantage is raising brand awareness. When evaluating RMN effectiveness, 50% of brand marketers say a campaign is successful if it leads to more in-store or online sales, whereas 43% of agency respondents prioritize impressions and reach.

Retail 59

Retail Media Brand Awareness Ad Space 59

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Ops Hero

MARCH 25, 2023

Some DSPs offer self-serve advertising, while others offer both self-serve and full-managed service (likely to larger advertisers or agencies). Ad Exchangers Some of the more well-known ad exchangers available to publishers include: Xandr (Microsoft). Google Ad Exchange. CPMs typically range anywhere between $0.50-$2.00.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly? The best part about it?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Automatad Inc.

APRIL 7, 2024

As a publisher, optimizing ads to improve attention leads to massive benefits. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Nowadays, advertisers are even grading the ad spaces on sites to infer the degree of attention their ad will get and its subsequent outcomes.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Cons: Some tools are only available to large agencies or clients (e.g., Which format is most profitable?

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Their focus is on mobile and video ad monetization.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

MNTN

FEBRUARY 16, 2024

One of the easiest ways to start advertising on cable TV is by working with an advertising agency, that can help negotiate deals with a cable company directly. In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. How Does Cable TV Advertising Work?

Advertising 52

Advertising Audience CPM Food 52

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. “The opportunities are expanding as TV brands shift their business models towards recurring revenues.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. Yes, Google Ads are programmatic.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52