Ad Space Agency Fill rate 
Clearcode
JULY 24, 2023
Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
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Clearcode
APRIL 21, 2023
Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.
Brid.tv
APRIL 17, 2024
They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. For instance, advertisers usually commit to a certain number of ad impressions.
Brid.tv
MARCH 30, 2023
They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. This provides publishers with consistent revenue and helps prevent low fill rates.
Monetize More
JULY 12, 2022
Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates.
Monetize More
MAY 20, 2023
Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate.
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