Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. Under Additional Settings , you can add information such as agencies, currencies, and internal notes.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

JANUARY 17, 2019

Ideally, it should work well for both advertisers (and their partners like DSPs) and for the publishers where the ad will ultimately reside. WeatherBug is one of the world’s leading weather apps and websites, and they offer up ad space to programmatic buyers. So how does this work? How are Prices Set in an Auction?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Smart-Hub

JANUARY 23, 2023

Cons: Some tools are only available to large agencies or clients (e.g., These ads are great for radio, podcasts, or music streaming services. For the ad exchange, owner’s metrics can be an important tool for controlling traffic and deals. Which format is most profitable? CTV advertising is usually presented in video format.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

MAY 20, 2023

You can also expect close to 100% ad fill rates and excellent monetization support. Velis Media With Velis Media, publishers get to connect with top agencies and brands through a premium advertising marketplace. They utilize machine learning to optimize ad results for both publishers and advertisers.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. Yes, Google Ads are programmatic.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52