MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. In other words, DSPs are the other side of the equation.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

Digital Remedy

DECEMBER 20, 2022

Audience media consumption will continue to shift, which will not only be a challenge in the CTV space next year as consumers rotate through streaming services but also across all media platforms. OTT platforms have access to owned audience data on what is being watched within their networks, as well as when and how they’re watching.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. Somewhere along the journey, we got away from that as the mode for buying and placing ads. However, this wasn’t always the case.

Audience 82

Audience Advertising Cookies Ad Space 82

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Greater Transparency Unlike traditional ad buying, ad exchanges give advertisers full visibility into where their ads are placed.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

MNTN

OCTOBER 28, 2024

In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. As it analyzes that information, the platform will work to discover patterns and insights about your audience. From there, it will create detailed audience segmentations to support targeted marketing.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 133

Ad Space Audience MarTech Advertising 133

Martech Series

DECEMBER 28, 2022

That said, native ads are not suitable for all types of products and services. For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. A native ad platform,Taboola can help you with this.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

NOVEMBER 1, 2022

Games tracking data and research firm Newzoo estimates the gaming audience at 3.2 It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. Ad formats. Intrinsic in-game ads were less frequent, with only 22.8%

Banner 127

Banner Ad Space Audience MarTech 127

MNTN

AUGUST 25, 2022

It didn’t offer precise audience targeting to reach those granular B2B audiences or any way to accurately measure performance. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Your ad won’t be jumbled in within the typical holiday hubbub.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

It didn’t offer precise audience targeting to reach those granular B2B audiences or any way to accurately measure performance. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space. Your ad won’t be jumbled in within the typical holiday hubbub.

Ad Space 98

Ad Space Impressions Audience Advertising 98

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands. RMNs are a great way to do this.

Retail 52

Retail Media Advertising Viewability 52

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

FEBRUARY 1, 2022

OneView enables buying and measurement of ad space on The Roku Channel and in Roku ad experiences. Publishers within Roku’s environment who choose to enable OneView can also save money by wasting fewer ad impressions to fulfill audience guarantees when they use Roku’s proprietary data assets, according to the company.

Advertising 98

Advertising Impressions Ad Space Audience 98

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Audience Let’s consider audience demographics now.

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A/B Testing Banner Ad Space Pop-Up 97

Martech Series

JUNE 23, 2022

Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advertisers try to catch the audience’s attention and influence their purchasing decisions by watching their favourite TV shows and programmes. In the realm of advertising, television has also been a mainstay.

Advertising 99

Advertising Media Marketing Audience 99

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. Can digital OOH achieve personalization at scale?

Advertising 130

Advertising ROI Impressions Audience 130

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

illumin

JULY 11, 2024

This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Digiday

NOVEMBER 5, 2024

We don’t sell ad space anymore in so much as it’s not about those buttons and MPUs anymore — that’s boring,” said Mail Metro Media’s managing director of digital, Hannah Buitekant. “It’s It’s about deep, immersive relationships with our audiences across all of the channels.”

Ad Space 79

Ad Space Audience Media Marketing 79

Ad Monsters

JULY 30, 2024

Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. Enhance First-Party Data: Rich, accurate data about audience segments can command premium prices, even in a bid-shaded environment.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

JANUARY 13, 2025

The primary benefits of cable TV advertising are: Targeted Local Reach : Cable TV ads allow advertisers to target specific geographic areas, making them ideal for local businesses looking to reach a community-focused audience. For example, if your ad is on TV at 3 AM, its much less likely that any significant audience will see it.

Advertising 52

Advertising Audience CPM Food 52

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.

Ad Space 69

Ad Space Advertising Audience Media 69

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

MAY 13, 2024

Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing. These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space.

Advertising 111

Advertising Ad Space Entertainment Retail 111

Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

Advertising 102

Advertising Ad Exchange Ad Space MarTech 102

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98