Digital Remedy

MAY 14, 2024

It’s not merely about just branding or just performance anymore; advertisers should grow their audience network and reduce ad spend by nailing both. Having the advantage of direct audience feedback ensures your digital marketing ads connect effectively with target groups and accelerates media spend optimization.

Media 105

Media Audience Conversion Rate Affiliates 105

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. According to the study, 45% of people prefer muted ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

JULY 30, 2024

Everyone in the DMA who is watching the channel where the ad space is purchased will see the commercial. In addition to selecting the duration of the commercial, marketers choose specific channels and programs that align with their target audience. Perhaps most importantly, you can track and measure just about everything.

Advertising 52

Advertising Brand Awareness Audience Ad Space 52

MNTN

JULY 30, 2024

Everyone in the DMA who is watching the channel where the ad space is purchased will see the commercial. In addition to selecting the duration of the commercial, marketers choose specific channels and programs that align with their target audience. Perhaps most importantly, you can track and measure just about everything.

Advertising 52

Advertising Brand Awareness Audience Ad Space 52

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Audience Let’s consider audience demographics now.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

OpenX

SEPTEMBER 11, 2024

For audiences, adaptive streaming is a dramatic improvement over traditional ad serving. The viewing experience with adaptive streaming delivers high-quality video ads in display with instant load times and no lag. SeenThis minimizes data transfer by only transferring data for creative assets that are in view.

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Ad objectives.

CPC 52

CPC CPA CPM Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

FEBRUARY 7, 2024

By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests. This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

MNTN

DECEMBER 12, 2023

consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Say interested buyers need more time to be ready to pay for an ad opportunity. How to Increase the Bid Density?

CPM 71

CPM Impressions CPA Affiliates 71

illumin

JULY 5, 2024

Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. Programmatic advertising is an automated system that facilitates the buying and selling of ad space through real-time auctions. What is Artificial Intelligence (AI)?

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

Automatad Inc.

FEBRUARY 9, 2023

This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. This script will enable the display of banner ads.

Banner 52

Banner Viewability Ad Space Real Estate 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

Conversion 52

Conversion Impressions Ad Space ROI 52

Digital Remedy

NOVEMBER 23, 2022

Performance TV allows marketers to deliver ads to target audiences, measure campaign performance, and attribute bottom-funnel results. Two main benefits of performance TV are the ability to: Deterministically or definitively, track conversions from your campaign. The Rise of CTV. How Digital Remedy Can Help.

Conversion 52

Conversion Brand Awareness Audience Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. These targeting limitations have implications for ad rates.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Digiday

FEBRUARY 9, 2023

One of the goals for PepsiCo, Kaplan said, is to make sure that during the game, there is a higher level of engagement and conversation about the brand on the social platform, more specifically, Pepsi Zero Sugar. And the platform has been pitching $250,000 of free ad space for Super Bowl advertisers to sway them into the app.

Advertising 68

Advertising Ad Space Conversion Media 68

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. To augment contextual targeting, publishers should harness Google Ad Manager’s key values.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

Video Ads 83

Video Ads Retail eCommerce Ad Space 83

illumin

JULY 11, 2024

This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

All About Advertising Law

SEPTEMBER 30, 2015

But wait – how is this different from an adjacency, an audience member asked. After all, wouldn’t the same effect be achieved if the publication wrote a story on a relevant topic and an advertiser simply purchased ad space next to the story?

Native Advertising 40

Native Advertising Conversion Advertising Ad Space 40

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. How do Programmatic Nativе Ad Units Work?

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift. Taking Campaign Measurement to the Next Level.

Conversion 52

Conversion Impressions Ad Space ROI 52

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

Geo targeting 82

Geo targeting Advertising Cookies Audience 82

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. You’ll want to ask partners how transparent they are with conversion reporting.

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. You’ll want to ask partners how transparent they are with conversion reporting.

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Smart-Hub

OCTOBER 3, 2023

Imagine a dynamic ecosystem where businesses of all sizes tap into the Internet’s potential to reach their ideal audiences. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms. Audiences/Users Offers access to a specific network of publishers’ audiences.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Digiday

FEBRUARY 21, 2023

As is true with marketing, advertisers chase audiences where they migrate to most frequently. The trick is to get into emerging spaces and platforms early enough to be a first-mover, and capitalize on developing audiences for potentially less ad spend. Reddit and Amazon are product information search go-tos.

Advertising 70

Advertising Search Advertising Agency Conversion 70