Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. There’s no silver bullet for replacing third-party cookies. …OK, maybe that’s not the question. Contextual Targeting.

Geo targeting 84

Geo targeting Advertising Cookies Audience 84

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. If more advertisers have the capability to bid for ad space, this results in more revenue.

Fill rate 102

Fill rate Cookies Ad Exchange Ad Space 102

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Ad tech professionals did not let curveballs hinder them from getting the job done.

Cookies 91

Cookies Ad Tech Ad Ops Ad Space 91

PubMatic

OCTOBER 10, 2024

For starters, they can manage the spread of misinformation by using advanced vetting tools and allowing ads only from paid-for-by-candidate campaigns or other authorized entities. Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions.

Geo targeting 91

Geo targeting Advertising Ad Space Cookies 91

Martech

JULY 20, 2021

Why we care: We’ve seen data collaborations emerge as a big trend in digital marketing due to the anticipated challenges surrounding the phasing out of third-party cookies and more stringent privacy legislation. The challenge of engaging with a fragmented audience . In a way, consumers just have too much choice now.

Electronics 119

Electronics MarTech Audience Ad Space 119

VideoWeek

JUNE 17, 2024

Meta’s Advantage+ Audience product is designed to expand the traditional parameters set by advertisers, which have shown to limit reach and stunt performance. Advantage+ Audience uses Meta’s AI to target potential customers that would have otherwise been intentionally excluded based on antiquated targeting parameters.

Agency 64

Agency Media Cookies Impressions 64

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. Relevant ads are then shown to this audience.

Advertising 52

Advertising Cookies Ad Space Audience 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. To augment contextual targeting, publishers should harness Google Ad Manager’s key values.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

illumin

JULY 11, 2024

This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. So how can advertisers make sure that ads are reaching the desired audience? Cookies are going away because consumers were fed up with them. That’s contextual targeting.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. Both the client-side (Prebid.js) and server-side (Prebid Server) implementation have pros and cons.

Header Bidding 92

Header Bidding Ad Server Ad Exchange Agency 92

Digiday

SEPTEMBER 29, 2022

Publishers want more guarantees from their deals with sportsbooks that they’ll be compensated, even if audiences don’t convert. Pros: CPAs offer guaranteed, higher priced payouts for publishers that can convert their audience into a bettor. For publishers, cashing in on the sports-betting boom can be a bit of a gamble.

CPA 68

CPA Media Non-Profit Audience 68

Ad Monsters

DECEMBER 20, 2023

Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms. Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN.

Retail 59

Retail Media Brand Awareness Ad Space 59

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Modern internet users are highly conscious of their privacy but are not unwilling to share their data.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, The Week in Tech.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Precise Targeting — Good audience targeting ensures better campaign results.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

PrograMetrix

APRIL 28, 2021

The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Lemonads

NOVEMBER 29, 2020

The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. To really target your desired user base, it likely makes sense to embrace the mobile in-app ads space. In the U.S., In short, yes!

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52