MNTN

JANUARY 22, 2025

Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands. What is your definition of an impression?

Retail 52

Retail Media Advertising Viewability 52

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. Can digital OOH achieve personalization at scale?

Advertising 130

Advertising ROI Impressions Audience 130

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. But, with bid shading, the algorithm suggests $7.50

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. Somewhere along the journey, we got away from that as the mode for buying and placing ads. However, this wasn’t always the case.

Audience 82

Audience Advertising Cookies Ad Space 82

Martech

FEBRUARY 1, 2022

announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc.

Advertising 98

Advertising Impressions Ad Space Audience 98

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. It didn’t offer precise audience targeting to reach those granular B2B audiences or any way to accurately measure performance.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. It didn’t offer precise audience targeting to reach those granular B2B audiences or any way to accurately measure performance.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions.

Advertising 127

Advertising Impressions Demand Side Platform Conversion 127

Martech Series

DECEMBER 28, 2022

That said, native ads are not suitable for all types of products and services. For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. A native ad platform,Taboola can help you with this.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. How to Increase the Bid Density?

CPM 105

CPM Impressions CPA Affiliates 105

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Audience Let’s consider audience demographics now.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. But, there is another reason marketers are taking a fresh look at these technologies.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. or more per thousand impressions can purchase that ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different. What Is a Bidder?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

VideoWeek

JUNE 17, 2024

Meta’s Advantage+ Audience product is designed to expand the traditional parameters set by advertisers, which have shown to limit reach and stunt performance. Advantage+ Audience uses Meta’s AI to target potential customers that would have otherwise been intentionally excluded based on antiquated targeting parameters.

Agency 64

Agency Media Cookies Impressions 64

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 7 – Create context for your ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. If more advertisers have the capability to bid for ad space, this results in more revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

InMobi

FEBRUARY 3, 2016

Then came ad networks - the middlemen - facilitating a larger network of publishers and advertisers to work with each other, by managing ad serving online. Consequently, advertisers have realized that news publications and journals are not the only means of reaching their desired audience segments.

Impressions 52

Impressions Ad Space Banner Fashion 52

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. More SSPs also means more ways to take a cut out of the winning bid that would’ve otherwise gone to publishers — let alone more ways for audience data to inadvertently leak to those businesses.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

Martech

JUNE 13, 2024

This data allows for highly targeted advertising, improving the chances of reaching the right audience with the right message. Without exporting impression data, marketers cannot control frequency across platforms, risking oversaturation, ad fatigue and wasted spend.

Marketing 122

Marketing Machine Learning Ad Server Video Ads 122