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By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this adspace. Supply Side Platform (SSP) can totally replace the ad management on the website and app. How to reach audience with ad block. Video Outstream Oustream Unit Settings.
What Is a Walled Garden in Ad Tech? In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Many ad tech platforms rely on cookies and similar tools to collect user information.
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