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The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By million views.
Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. You can also run call-only ads, and shopping ads.
Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. Programmatic advertising is an automated system that facilitates the buying and selling of adspace through real-time auctions. What is Artificial Intelligence (AI)?
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