VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Martech

JUNE 13, 2024

This data allows for highly targeted advertising, improving the chances of reaching the right audience with the right message. Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content.

Marketing 130

Marketing Machine Learning Ad Server Video Ads 130

Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. 2- Competitive Ad Separation.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Ad Targeting Options. Header Bidding Support. Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 85

Video Ads Retail eCommerce Ad Space 85

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. What factors affect RPM? How can publishers increase their RPM?

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 90

Advertising A/B Testing Conversion Rate Conversion 90

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Target Audience — Precise audience targeting can raise CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. How to Increase the Bid Density?

CPM 100

CPM Impressions CPA Affiliates 100

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising, then, is a type of video advertising that takes place on CTV devices while a viewer is streaming content.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. How to select the best Server-Side Header Bidding Provider?

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Beat

DECEMBER 10, 2019

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. As a brand, you can use in-stream ads to customize your video campaigns using different overlay text and CTAs.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It encompasses a wide range of platforms, from websites and social media to mobile apps and video content.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. and served to their target audience. Not just their premium ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

52

52

Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. These targeting limitations have implications for ad rates.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. For Publishers : Ad networks are indispensable.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

AdvertiseMint

FEBRUARY 7, 2024

By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests. This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Benefits of In-App Advertising.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. They usually provide additional services such as targeting , ad delivery, and performance tracking. So for beginner publishers with a small or no established audience, I recommend AVOD.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94