Banner Ads? Yes, Banner Ads.
AdPulp
APRIL 21, 2021
Brands are buying banner ad space again, giving media companies a reason to rejoice. The post Banner Ads? Yes, Banner Ads. appeared first on Adpulp.
Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
Advertising 
59
59 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
AI-powered martech news and releases: March 13
Martech
MARCH 13, 2025
Arc Agents handle workflows across channels, creating and refining content such as images, documents, and ads. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks. Email: Business email address Sign me up! Processing.
MarTech 81
81 
Best Performing Banner Ad Sizes for Publishers
Automatad Inc.
FEBRUARY 9, 2023
Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 What Are Banner Ads? Why Are Banner Ads Successful? For the U.S. billion dollars by 2026.
Banner 52
52 
The Top 5 Ad Sizes That Generate the Most Revenue in 2023
Monetize More
MARCH 27, 2023
Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.
A/B Testing 97
97 
Benefits of Native Ads in Today’s Digital Marketing Mix
Martech Series
DECEMBER 28, 2022
For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Some of the popular tools to create native ads are: 1.
Survey finds gamers prefer native ads
Martech
NOVEMBER 1, 2022
It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads. identifying those as the ads they saw the most.
Banner 123
123 
What is a Leaderboard ad? How does it bring more revenue?
Monetize More
OCTOBER 20, 2022
It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.
Banner 98
98 
20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Marketplace.
Ad network 75
75 
Are you ready for retail media advertising? What you need to know in 2025
illumin
DECEMBER 9, 2024
A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands.
Retail 52
52 
Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Advertising 97
97 
Mobile Ad Networks 2022: What you need to know?
Monetize More
AUGUST 2, 2022
One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.
Ad network 52
52 
The Power of Display Advertising and Why You Should Use It
Brid.tv
MARCH 21, 2023
Types of Display Ads Display ads can take several forms, both static and interactive: Banner Ads — Usually in the form of a graphic or an image , they often appear at the top or the sides of a web page (but can be placed in any available ad slot). They get their name because they resemble banners.
Connected TV Inventory: Definitive Guide for Advertisers
MNTN
DECEMBER 12, 2023
CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Post-Roll Ads Post-roll ads appear after the content has finished playing.
Advertising 52
52 
The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Banner Ads. Native Ads.
Advertising 75
75 
Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying
Ad Monsters
MAY 27, 2024
Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. and decides on a budget.
Advertising 106
106 
Programmatic vs Native Advertising: The Benefits and Key Differences of Both
Agility Ads
JANUARY 17, 2022
Native ads will look exactly like a post from a person you follow, when instead they’re from a company promoting a new product or service. Most websites that have a banner ad or a sidebar of advertisements do so through programmatic advertising. Benefits of Native Advertising. Examples of Programmatic Advertising.
12 Best Mobile App Monetization Platforms for Publishers in 2023
Brid.tv
NOVEMBER 22, 2022
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A.
5 Ways to Boost App Revenue During the Holidays
InMobi
DECEMBER 4, 2022
Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps.
Fill rate 52
52 
Local TV Advertising Costs: 10 Factors to Consider
MNTN
JULY 23, 2024
That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.
Advertising 52
52 
Local TV Advertising Costs: 10 Factors to Consider
MNTN
JULY 23, 2024
That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.
Advertising 52
52 
What The Fuss About Programmatic Is All About
InMobi
FEBRUARY 3, 2016
The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. With millions of publisher sites now in the fray, focus has shifted from buying ad space on a specific publisher’s property to buying ad space for the desired audience segment.
Impressions 52
52 
What Is an Ad Exchange?
SODP
MAY 30, 2023
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? Here is how the process works: 1.
Ad Exchange 64
64 
Podcast Production 101: The Complete Guide to Starting Your Own Show
Single Grain
SEPTEMBER 23, 2019
class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Let’s begin! Get A Free Consultation. 5) Headphones.
Pop-Up 100
100 
Best Gaming Ad Networks [2023]
Monetize More
JUNE 20, 2023
AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.
Ad network 52
52 
Best Gaming Ad Networks [2022]
Monetize More
SEPTEMBER 22, 2022
AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.
Ad network 52
52 
A Publishers Guide to CTV Advertising: How to Get Started
Brid.tv
SEPTEMBER 12, 2022
Display ads are quite versatile , so it is no wonder that they’re CTV-compatible, too. Within the CTV environment, they can show up as text-based or visual banners (e.g., The banner can also be within the stream, usually at the bottom (in which case, it is known as an overlay ad ).
Advertising 52
52 
What Is In-App Mobile Advertising and How Does It Work?
Clearcode
AUGUST 13, 2023
The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? text, image, native, and video) and the ad format (e.g.,
Advertising 52
52 
Benefits of Programmatic Direct for Publishers
Brid.tv
APRIL 17, 2024
They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. On the other hand, publishers gain access to detailed reporting metrics ( ad analytics ).
Ad Inventory 52
52 
How to Pick the Best Ad Formats for Your Website
Brid.tv
MARCH 16, 2023
Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV
Video Ads 52
52 
How to Pick the Best Ad Formats for Your Website
Brid.tv
APRIL 4, 2024
Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.
Video Ads 52
52 
Benefits of Programmatic Direct for Publishers
Brid.tv
MARCH 30, 2023
They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. Transparency and Safety This method provides transparency for both advertisers and publishers.
Ad Inventory 52
52 
OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
MARCH 6, 2025
Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT ad space.
Advertising 52
52 
In-App vs. Mobile Web Advertising: Which One Is Better for Publishers
Brid.tv
JANUARY 2, 2023
CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 per impression.
Advertising 52
52 
Best Advertising Practices for App Developers to 10X Revenue
Monetize More
SEPTEMBER 30, 2022
Get started with one ad format at a time, measure performance over a few weeks, and then analyze collected data. For example, you might start with banner ads that are shown after an in-app purchase has been made. See how many people click on the ads and how many of them install the advertised app successfully.
Advertising 52
52 
What Is Ad Revenue? Ad-Based Revenue Models Explained
SODP
MAY 22, 2023
Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.
Ad Exchange 52
52 
Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]
Monetize More
OCTOBER 4, 2022
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Here’s how publishers can maximize their Q4 revenue.
Apple Search Ads: How App Publishers Can Get to the Top of the App Store
Single Grain
JUNE 7, 2019
If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Final Thoughts.
Banner 65
65 
Best Programmatic Advertising Case Studies for Exceptional ROAS
Single Grain
AUGUST 8, 2023
Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?
Advertising 52
52 
6 Reasons Why Video Ads Are the the Future of Advertising
Automatad Inc.
APRIL 25, 2024
Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc.
Video Ads 52
52 
7 Key Benefits of Using Responsive Display Ads
Single Grain
MAY 30, 2023
Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network.
56. Tom Chavez – giving us the Rapt on Krux and data
Paleo AdTech
DECEMBER 10, 2023
At first, Rapt focused exclusively on the same supply-chain challenges, building software to optimize — for example — configurations for hardware; there was not a pixelated banner ad in sight. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.)
Ad Tech 52
52 
Programmatic Advertising 101: What is a DSP?
Basis
JULY 26, 2022
A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.
Ad Exchange 52
52 
OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
JANUARY 6, 2025
Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.
Advertising 52
52 
Let's personalize your content