Single Grain

AUGUST 3, 2023

Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides. For example, some display ads worsen the user experience and result in “ banner blindness.”

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Programmatic allows brands to combine different ad formats and ad creatives and manage them in one interface.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Lemonads

AUGUST 7, 2021

What in the World Is Programmatic Ad Buying? In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. It is also important for publishers to consider the format of their ads.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Advertisers use DSPs to manage the trading process in programmatic ads infrastructure comprehensively. It is essential to understand. Improving the quality of information collected and analyzed to target audiences.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. How much do programmatic ad platforms cost? Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

SEPTEMBER 29, 2023

At Tubi, we’re uniquely situated to find content for viewers that’s specific to the moment they’re in because of our large library and our personalisation and machine learning algorithms,” said Blake Bassett, Senior Director of Product at Tubi. With Rabbit AI, we’re making the content discovery experience fun again.”

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

JANUARY 13, 2023

The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Vice Begins Selling Ads on Twitch.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Adtelligent

APRIL 4, 2025

Pixel stuffing: Ads are shrunk down to be invisible, so they technically “load” but never actually get seen. Fake Websites & Location Tricks Domain spoofing: Scammers make a low-quality website look like a premium one, tricking advertisers into overpaying for ad space.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52