MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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MNTN

MARCH 6, 2025

ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. By 2025, U.S.

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Advertising Audience Impressions Retargeting 52

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

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Monetize More

MAY 30, 2023

Mobile ad networks that cater to publishers are SSPs (supply-side platforms). Publishers sell ad space in their mobile apps or on their websites through a mobile ad network to generate additional revenue. As a publisher, go for a network that brings in ad revenue without showing sensitive ads or inappropriate content.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Post-Roll Ads Post-roll ads appear after the content has finished playing.

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Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is.

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MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Single Grain

SEPTEMBER 23, 2019

This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasts are growing in popularity.

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SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

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Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Banner Ads. Native Ads.

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Advertising CPM Mobile Ads CPC 75

MNTN

JULY 23, 2024

But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. Based on that data, we can all agree that television ads (particularly local ones) can be a valuable part of your marketing mix.

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MNTN

JULY 23, 2024

But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. Based on that data, we can all agree that television ads (particularly local ones) can be a valuable part of your marketing mix.

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Agility Ads

JANUARY 17, 2022

This is how you can scroll through social media and see a post for a fast-food restaurant, a clothing company, or the newest model of car on the market. Native ads will look exactly like a post from a person you follow, when instead they’re from a company promoting a new product or service. Benefits of Native Advertising.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Knowing which features to look for can help you zero in on the best platforms on the market. Marketplace.

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InMobi

DECEMBER 4, 2022

Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps.

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Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

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Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. billion in app stores.

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InMobi

FEBRUARY 3, 2016

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. With millions of publisher sites now in the fray, focus has shifted from buying ad space on a specific publisher’s property to buying ad space for the desired audience segment.

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Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. Display ads are quite versatile , so it is no wonder that they’re CTV-compatible, too. Within the CTV environment, they can show up as text-based or visual banners (e.g., The Current State of the CTV Advertising Market.

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MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Advertising Retargeting CPA Audience 98

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Testing with different Ad Units.

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Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 20, 2021

market size). ads) buying and selling. Book My Free Marketing Consultation . SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Not at all.

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Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

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Advertising Ad Space Impressions Healthcare 52

SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

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Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. By ads, video performs better than display and native ad formats.

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Single Grain

JUNE 7, 2019

If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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Banner Audience Conversion Impressions 65

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy.

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MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

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MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

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CPM Advertising Audience Brand Lift 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) Krux’s go-to-market focused on data sovereignty.

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Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. It is automatically turned on for all display campaigns.

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RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. The best part about it? The entire process happens in real-time.

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