Banner Ads? Yes, Banner Ads.
AdPulp
APRIL 21, 2021
Brands are buying banner ad space again, giving media companies a reason to rejoice. The post Banner Ads? Yes, Banner Ads. appeared first on Adpulp.
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AI-powered martech news and releases: March 13
Martech
MARCH 13, 2025
The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites. The AI Ad Generator creates optimized ads for social media and e-commerce sites. transcosmos developed trans-AI Answer which uses AI to respond to customer inquiries on social media and via email.
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
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Are you ready for retail media advertising? What you need to know in 2025
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?
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Survey finds gamers prefer native ads
Martech
NOVEMBER 1, 2022
It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads. identifying those as the ads they saw the most.
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20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Marketplace.
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
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Mobile Ad Networks 2022: What you need to know?
Monetize More
AUGUST 2, 2022
One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.
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The Power of Display Advertising and Why You Should Use It
Brid.tv
MARCH 21, 2023
Types of Display Ads Display ads can take several forms, both static and interactive: Banner Ads — Usually in the form of a graphic or an image , they often appear at the top or the sides of a web page (but can be placed in any available ad slot). They get their name because they resemble banners.
The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms). What are in-app ads?
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The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads.
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Programmatic vs Native Advertising: The Benefits and Key Differences of Both
Agility Ads
JANUARY 17, 2022
Native advertisements have some sort of an indicator that they are an ad, but that can be hidden in the small print and easily overlooked. While it has become more popular to use native ads in digital advertising, it’s been in practice for decades in print media. Native advertising is also rampant in social media ads.
What Is an Ad Exchange?
SODP
MAY 30, 2023
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?
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Podcast Production 101: The Complete Guide to Starting Your Own Show
Single Grain
SEPTEMBER 23, 2019
class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If you have a good number of followers on social media and you audience loves to hear your thoughts on the topic and/or niche you're in, then you can comfortably launch your own show as the sole host.
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12 Best Mobile App Monetization Platforms for Publishers in 2023
Brid.tv
NOVEMBER 22, 2022
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A.
The Ultimate Guide to Programmatic Advertising for Brands in 2021
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.
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What The Fuss About Programmatic Is All About
InMobi
FEBRUARY 3, 2016
The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Then came ad networks - the middlemen - facilitating a larger network of publishers and advertisers to work with each other, by managing ad serving online.
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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs
VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.
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OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
JANUARY 6, 2025
Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. Step 4: Purchase Ad Space : Secure ad placements through programmatic tools like MNTN, which optimize buying and placement with AI.
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How to Pick the Best Ad Formats for Your Website
Brid.tv
MARCH 16, 2023
Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV
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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023
VideoWeek
JANUARY 13, 2023
TikTok executives met EU officials on Tuesday to discuss regulatory compliance, a sticking point for the social media company that recently admitted to spying on journalists via its app. It noted the extra strain on school resources caused by the crisis, including the creation of materials to warn students about the dangers of social media.
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Best Gaming Ad Networks [2023]
Monetize More
JUNE 20, 2023
AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.
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Best Gaming Ad Networks [2022]
Monetize More
SEPTEMBER 22, 2022
AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.
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How to Pick the Best Ad Formats for Your Website
Brid.tv
APRIL 4, 2024
Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.
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What Is In-App Mobile Advertising and How Does It Work?
Clearcode
AUGUST 13, 2023
Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? text, image, native, and video) and the ad format (e.g., interstitial and banner). billion in app stores.
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Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. Publishers can use the remnant spaces on their website to monetize the content by displaying the ads, while advertisers can use it to attract interested buyers. Mille is a Latin word meaning thousands.
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How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
OTT Advertising: Guide to Over-The-Top Ads (2025)
MNTN
MARCH 6, 2025
Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT ad space.
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What Is OTT Advertising? How Over-the-Top Ads Work (2024)
MNTN
FEBRUARY 6, 2024
Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space.
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6 Reasons Why Video Ads Are the the Future of Advertising
Automatad Inc.
APRIL 25, 2024
It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals.
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Best Advertising Practices for App Developers to 10X Revenue
Monetize More
SEPTEMBER 30, 2022
App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. For example, you might start with banner ads that are shown after an in-app purchase has been made.
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Provide companies with more control over their data and the media-buying process.
What Is Ad Revenue? Ad-Based Revenue Models Explained
SODP
MAY 22, 2023
Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.
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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]
Monetize More
OCTOBER 4, 2022
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Here’s how publishers can maximize their Q4 revenue.
Best Programmatic Advertising Case Studies for Exceptional ROAS
Single Grain
AUGUST 8, 2023
Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Maintained monthly organic social media presence on LinkedIn and Facebook.
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Programmatic Advertising 101: What is a DSP?
Basis
JULY 26, 2022
Understanding Programmatic Ad Buying. Simply put, it’s technology that automates digital media buying. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges. I’ve heard of a SSP.
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13 Display Advertising Trends You Can’t Ignore in 2024
Single Grain
AUGUST 3, 2023
Social media video advertising is especially integral since spending is expected to reach $79.28 Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides.
Apple Search Ads: How App Publishers Can Get to the Top of the App Store
Single Grain
JUNE 7, 2019
If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Final Thoughts.
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Navigating the Challenges of Ad Serving in White Label Ad Exchanges
Smart-Hub
JULY 29, 2024
While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.
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Top 6 Benefits of Programmatic Advertising
Single Grain
JULY 17, 2023
Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?
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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%
Adtelligent
JUNE 9, 2021
IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. By implementing it, any website can sell advertising space through an open auction.
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
RevX
MARCH 31, 2022
These mobile ads can include mobile video ads, mobile native ads, mobile banner ads, or any other form of ad that is optimized for mobile displays. The advertising space will then be allocated to the winning bid in a matter of milliseconds as the app loads. The best part about it? Cost-Efficient.
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7 Key Benefits of Using Responsive Display Ads
Single Grain
MAY 30, 2023
Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network.
Programmatic Advertising: Make It Part Of Your Advertising Strategy!
Lemonads
NOVEMBER 29, 2020
Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time. A system that excludes the auction.
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