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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

Retail 52
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.

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Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. and decides on a budget.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98
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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Here’s how publishers can maximize their Q4 revenue.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Programmatic allows brands to combine different ad formats and ad creatives and manage them in one interface.