Single Grain

MAY 24, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 7) 93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness ( Medium ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

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Martech

FEBRUARY 16, 2023

So think about programmatic ad campaigns in those two buckets. Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” Last year, the company launched two campaigns. “If

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Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Why Use CPM?

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

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Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. In addition to attracting new players, in-game advertising can also help build brand awareness.

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Monetize More

JULY 19, 2022

This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Ad Monsters

DECEMBER 20, 2023

Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN. 32% of agencies say the biggest advantage is raising brand awareness.

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Retail Media Brand Awareness Ad Space 59

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Lemonads

AUGUST 20, 2021

Bit by bit the offer has increased and more platforms with different propositions and business models from free access with ad space to subscription-based institutions are offering a wide range of content so people can get knowledge in almost anything at any time and from anywhere.

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MNTN

JULY 30, 2024

Everyone in the DMA who is watching the channel where the ad space is purchased will see the commercial. You won’t have to purchase ad space in advance as you would with the traditional television model, either. There are numerous streaming platforms these days, and many of them are launching ad-supported tiers.

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MNTN

JULY 30, 2024

Everyone in the DMA who is watching the channel where the ad space is purchased will see the commercial. You won’t have to purchase ad space in advance as you would with the traditional television model, either. There are numerous streaming platforms these days, and many of them are launching ad-supported tiers.

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Advertising Brand Awareness Audience Ad Space 52

Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Define Your Campaign Goals Big or small, startup or seasoned — whatever your brand looks like, it can’t be without a campaign objective.

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MNTN

JULY 23, 2024

That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.

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MNTN

JULY 23, 2024

That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.

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Advertising Ad Space Banner Audience 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

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Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. Here is how you can optimize your ad placement to increase revenue.

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Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. The list is below.

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Digital Remedy

NOVEMBER 23, 2022

While brand awareness is important, many marketers are focused on driving (and measuring) bottom-funnel actions, such as website visits, in-store visits, and purchases. Performance Marketing. Performance marketing has grown in popularity over the last decade, as marketing budgets have been slashed to maximize return on investment.

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MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly. Are OTT Ads Vertical Specific?

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Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

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Advertising Retargeting CPA Audience 98

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

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Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. This way, publishers can incorporate ads that align with their site design and won’t interfere with the user experience.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Advertising Ad Exchange Ad Inventory Audience 52

AdvertiseMint

FEBRUARY 7, 2024

This article will discuss how Facebook ads work. Ad Creation Ad creation begins with you having a clear goal in mind. Whether boosting brand awareness, driving website traffic, or encouraging product sales, this objective shapes the entire ad creation process.

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Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. Is performance CTV right for your brand?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

Naturally, as viewers and ad dollars have shifted toward OTT/CTV, many advertising technology platforms have followed suit, with more providers now offering CTV programmatic buying options with various targeting and attribution capabilities. Is performance CTV right for your brand?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

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CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

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CPM Advertising Audience Brand Lift 52

AdvertiseMint

FEBRUARY 22, 2024

How the Facebook Ad Auction Works Facebook ad pricing operates on an auction-based system, much like a bidding war. Advertisers compete for ad space by placing bids based on their budget and targeting preferences. The highest bidder gets their ad displayed to the intended target audience.

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Digital Remedy

JANUARY 31, 2022

Measuring the Effectiveness of Digital Audio Ads. Digital audio ads offer the access, agility, flexibility, and precision that advertisers are increasingly seeking in today’s competitive and complex ad space. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience.

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Brid.tv

SEPTEMBER 12, 2022

The banner can also be within the stream, usually at the bottom (in which case, it is known as an overlay ad ). Display ads generally have a great reach and are excellent for raising brand awareness. Instream Video Ads. Another option for selling ad space is CTV programmatic advertising.

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NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

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MNTN

SEPTEMBER 30, 2024

Once inside the platform, you’ll gain access to Netflix’s ad options, allowing you to manage your campaigns and strategically select where and when your ads will be shown. brand awareness or lead generation) and choose the duration. You’ll also need to pick a goal (i.e., CPM is the cost to reach 1,000 people.)

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