The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

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Advertising Retargeting Conversion Rate Native Advertising 97

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. These solutions have been defining the world of online advertising for years now. Search advertising possibilities.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. Since users skip ads on YouTube, bumper ads are popular among advertisers.

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Display Advertising Advertising Machine Learning Video Ads 52