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View-Through Attribution - The Missing Piece in Your Ad Strategy

InMobi

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Gaining insight into brand lift.

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How to decide if managed service is right for you

illumin

These can include creative consultation and data gathering via brand lift and foot traffic studies. Managed service providers can provide feedback on creatives, and even build bridges between brands and creative agencies to streamline the creation process.

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Digital Dish Episode 1: Performance TV 101

Digital Remedy

00:03:07] Ben Brenner, VP of Business Development & Strategy: So as this whole streaming ecosystem has emerged so too has the ad space surrounding it. So that’s really where we see performance TV being the best of both worlds. [00:03:07] — Interested in learning more?

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OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. There are only a couple hundred throughout the United States.

CPM 52
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OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. There are only a couple hundred throughout the United States.

CPM 52