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Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. You’ll also have to purchase linear adspace in large chunks, which typically consist of entire designated market areas (DMAs).
Linear TV campaigns run during scheduled TV programs with minimal audience targeting, making them difficult to measure and subsequently determine whether your advertising dollars are driving meaningful results. You’ll also have to purchase linear adspace in large chunks, which typically consist of entire designated market areas (DMAs).
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