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OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. There are only a couple hundred throughout the United States.

CPM 52
article thumbnail

OTT & CTV Advertising Cost: CPM Pricing Explained

MNTN

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. There are only a couple hundred throughout the United States.

CPM 52