Monetize More

MARCH 10, 2023

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?

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Header Bidding CPM Ad Inventory Impressions 73

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. This also enables insight into the influence impressions have on downstream engagements.

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Click Through Rate Impressions Ad network Brand Lift 52

Brid.tv

DECEMBER 2, 2022

Interstitial display ads have a higher level of engagement than regular banners. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad.

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Mobile Ads Video Ads Banner Rich Media 88

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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Ad network Click Through Rate CPM Impressions 52

Single Grain

SEPTEMBER 13, 2023

Here’s How You Can Monetize Newsletters When considering monetization strategies for newsletters, many opt for advertising, selling ad spaces or offering subscription-based access. Advertising: Many newsletter creators monetize through advertisements. And that’s when you’ll see impressive open rates and high click-through rates.

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Click Through Rate Ad Space Audience Impressions 59

Automatad Inc.

JANUARY 13, 2023

Here publishers are paid based on views and not based on clicks or conversions. For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad.

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CPM Ad Inventory Impressions CPL 52

Monetize More

JUNE 1, 2023

It is essential to choose an ad network with a high revenue potential. Consider the payout rates and revenue share of each ad network. Some ad networks may offer higher payouts but require more ad space, while others may offer lower payouts but have a higher click-through rate.

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Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. 45% said they would buy a product discovered through video ads.

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Video Ads Advertising Viewability ROI 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Then, the Ad Manager renders the ad on your website. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

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MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

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Advertising Retargeting CPA Audience 98

Monetize More

JUNE 20, 2023

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

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Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digital Remedy

JANUARY 31, 2022

Measuring the Effectiveness of Digital Audio Ads. Digital audio ads offer the access, agility, flexibility, and precision that advertisers are increasingly seeking in today’s competitive and complex ad space. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Automatad Inc.

FEBRUARY 9, 2023

CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. A publisher typically has different ad placements on their website and will set a CPM rate for each placement.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

SEPTEMBER 30, 2022

Once you incorporate more advanced ad units like rewarded video, native ads, & premium ad units, you’ll see an even better revenue uplift. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. How Does Netflix Advertising Work? CPM is the cost to reach 1,000 people.)

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Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

In-Depth Analytics and Reporting Netflix provides comprehensive analytics and reporting tools to track the performance of your ads. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. How Does Netflix Advertising Work? CPM is the cost to reach 1,000 people.)

Advertising 52

Advertising Marketing CPM Audience 52

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network.

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Display Advertising Machine Learning Conversion CPC 52

Monetize More

SEPTEMBER 8, 2022

You can also look through affiliate networks for affiliate opportunities. You won’t be making any money unless your affiliate link is clicked. This will encourage a higher click-through rate on your affiliate link. You don’t need to compromise your authority to be monetized with ads.

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SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. .

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms).

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Ad network Mobile Ads Ad Exchange Fill rate 97

illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always.

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Display Advertising Click Through Rate Impressions Audience 40

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

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Media Conversion Rate Audience Click Through Rate 52

SODP

JUNE 8, 2023

Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. They can also choose to buy and sell ad space using the CPM model through programmatic advertising.

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CPM CPA CPC Real Estate 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. The second big reason publishers should consider adopting video ads is how much more successful they are when compared to other types of advertising.

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Header Bidding Native Advertising Banner Video Ads 52

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more.

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CPC Click Through Rate Impressions Ad Inventory 52

Lemonads

AUGUST 7, 2021

In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem. What in the World Is Programmatic Ad Buying?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Single Grain

JANUARY 11, 2024

Example: “ www.GreenClean.com/Eco-Friendly-Solutions ” Using Emotional Triggers and Clear CTAs Effective ad copy often uses emotional triggers – words that evoke emotions, such as happiness or curiosity – to connect with the audience. These triggers can significantly increase click-through rates by appealing to specific emotions.

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A/B Testing Conversion Rate CPC Conversion 52

Brid.tv

DECEMBER 20, 2022

Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. They are highly intrusive ads that can negatively affect user experience, but they do have high click-through rates. Rewarded Video Ads.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Single Grain

NOVEMBER 14, 2023

B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution.

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Ad network Conversion CPC CPM 98

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

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