Martech

JULY 16, 2021

The thing is, Google doesn’t promise to behave neutrally because the foundations of its business are ranking search results and auctioning off ad inventory — two fundamentally discriminatory practices. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 120

Machine Learning MarTech eCommerce Ad Inventory 120

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

NOVEMBER 22, 2022

access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising. SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. So why are some telcos exiting the AdTech business?

Communications 94

Communications Ad Space Search Advertising Media 94

Martech

JULY 20, 2021

Product (or, in this case, service), supply chain — and as I’ve long been saying, communications too (i.e. BOX AD GOES HERE. This is part of a public service announcement ad management firm Mediavine is displaying in unsold ad space across its network of some 8,000 publishers. Kim Davis Editorial Director.

Electronics 108

Electronics MarTech Audience Ad Space 108

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

NOVEMBER 13, 2019

This is where your ad appears: The three main types of programmatic advertising are: Real-time bidding (RTB) – buying and selling of ad space takes place in real-time. Let’s face it – there is no way your ad will be considered if it is not compelling enough. So how do you prevent such a scenario?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

FEBRUARY 6, 2023

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. That said, Cottrell added, “There’s no way TikTok is bigger than Twitter this year.”

Marketing 69

Marketing Education Communications Fashion 69

Single Grain

APRIL 12, 2023

Here is a breakdown of the components that go into crafting succinct ad copy: Use simple language: Good ad copy should be compelling, but still easy to understand without talking down to your audience. It should communicate the key benefits of the product or service being promoted and propose a solution for a need.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. How Does Real-Time Bidding Work?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

OCTOBER 23, 2022

said Niantic head of tech and platform communications Greg Chiemingo. This is a valid question, according to legal experts who believe there could be merit to a potential lawsuit by the owners of the painted-over real estate, as well as the brands that paid top dollar for marquee ad space in prominent locations. “I

Real Estate 58

Real Estate Communications Ad Space Marketing 58

Basis

OCTOBER 20, 2022

TikTok has changed the way people search, buy, watch, communicate, and advertise. The company says it will sell ad space inside its apps as well as in-vehicle digital ads, sponsored mails, and storefront ads—the latest in a host of new premium inventory available to digital advertisers.

Advertising 52

Advertising CPM Marketing Retail 52

Single Grain

SEPTEMBER 13, 2023

Here’s How You Can Monetize Newsletters When considering monetization strategies for newsletters, many opt for advertising, selling ad spaces or offering subscription-based access. This involves selling ad space within their newsletters to relevant brands or products. There are several ways to do this.

Click Through Rate 59

Click Through Rate Ad Space Audience Impressions 59

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. How is adtech changing the marketing landscape?

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

InMobi

OCTOBER 29, 2021

To ensure an app is free to download but also so that it can generate revenue, app developers will typically introduce ad space into their apps. In particular, communication is key. The mobile ad tech ecosystem should make plain why data is being collected, who the data is shared with and how that data is protected.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

InMobi

MAY 23, 2018

Waterfalls describe the linear queues many publishers use to fill ad space. In such a system, one ad network is given the opportunity to bid on all available inventory. Anything they don’t take is offered to another ad network. For the vast majority of apps today, that means waterfalls.

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. In today’s ever-changing ad space, Google Cloud provides Digital Remedy with the overall, scalable tech architecture that consistently supports the company’s growing business.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Monetize More

DECEMBER 13, 2022

This can help publishers to make more informed decisions about their ad inventory and help advertisers to optimize their campaigns. Improved efficiency : Pod bidding automates the buying and selling of ad space, which can save publishers time and effort.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

AdvertiseMint

OCTOBER 24, 2023

When an advertiser decides to launch a campaign, they set specific criteria in the DSP interface: budget, target audience, desired ad placements, and more. The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Oko

JUNE 20, 2024

Whether you’re auctioning off advertising space on your own site (the “supply”) or bidding to get your ad into that slot (the “demand”), these auctions happen primarily through online marketplaces. The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 2, 2023

A highly concentrated ad space will require a more thorough initial assessment. Vet Their Communication Skills When looking for an agency, seek one that communicates clearly and regularly. They should be responsive to your questions and concerns and keep you informed about the progress of your campaigns.

Agency 52

Agency Communications Conversion ROI 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Quality Guidelines: Set clear quality guidelines for advertisers to follow.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

NOVEMBER 1, 2022

Advertisers can track how many people have visited the ad, how long they viewed it, and what actions they took as a result. For the publisher, an insertion order helps ensure they’re being paid for their ad space. It also allows them to track how well each ad performs so they can make adjustments as needed. In Closing.

Impressions 52

Impressions Advertising Ad Space ROI 52

Monetize More

OCTOBER 13, 2022

Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Smart-Hub

OCTOBER 3, 2023

Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Automatad Inc.

NOVEMBER 15, 2023

Step 3: Ad exchangе intеgration: Advеrtisеrs and dеmand-sidе platforms (DSPs) connеct to ad еxchangеs, which act as intermediaries bеtwееn publishеrs and advеrtisеrs. Ad exchanges sеrvе as marketplaces where ad space is bought and sold in rеal timе. They hinder ad visibility and impact your revenue streams.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

SEPTEMBER 23, 2019

million by 2020: Here are some great ways to monetize your podcast: 1) Sell Ad Space to Sponsors. You can start selling ad space to sponsors once you have a download frequency between 3,000-5,000 downloads per episode. Add pauses and weightage to your words wherever required.

Pop-Up 100

Pop-Up Banner Audience Ad Space 100

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

SODP

MAY 25, 2020

Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Ad Beat

SEPTEMBER 11, 2019

An easily accessible, aptly-positioned, live chat fills that void, by offering an immediate line of communication to customers.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Ad Beat

DECEMBER 10, 2019

Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

NOVEMBER 11, 2019

This tool uses conversational AI – which enables computers to communicate with people in natural language, i.e. have conversations – to generate content briefs and answer customer questions. How much ad space inventory to buy. The duration of ad campaign. Conversational AI – Frase.io The timing of advertisement.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52