Ad Space Communications CPM 
Clearcode
JULY 24, 2023
By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?
Basis
OCTOBER 20, 2022
Its price point for customers sits right between Peacock and Hulu, and its CPM for marketers is said to be among streaming’s highest— but could cool down. TikTok has changed the way people search, buy, watch, communicate, and advertise. Everything is an ad network these days! Will Netflix offer stranger things to advertisers?
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InMobi
MAY 23, 2018
Waterfalls describe the linear queues many publishers use to fill ad space. In such a system, one ad network is given the opportunity to bid on all available inventory. Anything they don’t take is offered to another ad network. For example, a network that offered $3 per CPM yesterday may be able to offer $9 today.
Automatad Inc.
JANUARY 15, 2024
Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.
Smart-Hub
OCTOBER 3, 2023
Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.
Single Grain
JULY 20, 2021
SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Cost-efficiency.
Monetize More
OCTOBER 13, 2022
Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set.
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