Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. How Does Real-Time Bidding Work?

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Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Below, we’ll take a quick look at each of the key elements.

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Lemonads

JANUARY 3, 2021

This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

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Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. In today’s ever-changing ad space, Google Cloud provides Digital Remedy with the overall, scalable tech architecture that consistently supports the company’s growing business.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Monetize More

DECEMBER 13, 2022

This can help publishers to make more informed decisions about their ad inventory and help advertisers to optimize their campaigns. Improved efficiency : Pod bidding automates the buying and selling of ad space, which can save publishers time and effort.

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Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

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Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. By adopting differential privacy, federated learning, and homomorphic encryption , SSPs can effectively protect user data while optimizing ad placements.

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Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). So, if you don’t have a header bidding wrapper, you will have to manage each bidder (demand partners) separately. What does this mean? Let us explain it with a no-wrapper situation.

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Single Grain

MAY 31, 2023

The Google Cloud Platform offers a range of services to incorporate AI to support the tasks in a typical ML workflow , as shown below: Similarly, you can use other integrated machine learning apps and marketing analytics tools like Scale AI and Dataiku for the development of AI applications.

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Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

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Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. How to Buy OTT Ads. Let’s look at each of them in more detail.

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