Ad Monsters

OCTOBER 1, 2022

Receive more advertiser spend — Platforms are always updating default buyer settings, so updating your ads.txt files ensures you are eligible for all platform ad campaigns. If more advertisers have the capability to bid for ad space, this results in more revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Oko

JUNE 20, 2024

Whether you’re auctioning off advertising space on your own site (the “supply”) or bidding to get your ad into that slot (the “demand”), these auctions happen primarily through online marketplaces. The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Programmatic Ads Benefits. Simplified Advertising process.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. recruitment ad.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52