illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

The Ad Tech Blog

JULY 10, 2024

Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform? Want a Closer Look?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

MNTN

JANUARY 22, 2025

Advanced Targeting By leveraging audience data, ad exchanges help match ads with users who are most likely to engage. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. This auction-based approach leads to a more efficient use of ad budgets and higher ROI.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. Of the many elements that your ad needs to contain, the call to action (or CTA) is one of the most important. It will often be the first thing they see in your ad, so it has to be compelling. Your CTA should be easy to see and understand.

Conversion 52

Conversion A/B Testing Audience Communications 52

illumin

JULY 11, 2024

Understanding potential future events makes it easy for advertisers to choose where and when to buy ad space and where to save their ad spend for the highest impact and highest efficiency. illumin’s AI algorithm can highlight the most cost-efficient route to conversion and give you insights into the entire consumer journey.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

illumin

DECEMBER 9, 2024

A retail media network is a digital channel (including websites, apps, or in-store digital signage) operated by a specific retailer that provides space for third-party brands to advertise. Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands.

Retail 52

Retail Media Advertising Viewability 52

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Dig deeper: Why we care about adtech: The complete guide The problems with clicks Simply viewing an ad can have some effect on the web visitor and many advertisers promote the idea of “view through conversions.” Or so you hope.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

MARCH 6, 2025

Measurable Performance and Attribution Unlike linear TV, where ad performance is based on estimates, OTT provides real-time analytics and concrete attribution. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go.

Advertising 52

Advertising Audience Impressions Retargeting 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. How is AI reshaping the future of MarTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its popularity and high conversion rates make it reliable for generating revenue.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 4: Purchase Ad Space : Secure ad placements through programmatic tools like MNTN, which optimize buying and placement with AI.

Advertising 52

Advertising Retargeting CPA Audience 52

All About Advertising Law

SEPTEMBER 30, 2015

After all, wouldn’t the same effect be achieved if the publication wrote a story on a relevant topic and an advertiser simply purchased ad space next to the story? But wait – how is this different from an adjacency, an audience member asked. A few factors distinguish an adjacency from a paid-for article, according to the panel.

Native Advertising 40

Native Advertising Conversion Advertising Ad Space 40

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Digital Remedy

MAY 14, 2024

Advertisers can allocate spend based on user engagement with ads, like tracking viewers, visitors, clicks, and conversions to determine the efficacy of each piece of content and get real-time feedback on which ads perform the best, allowing for quick adjustments to maximize engagement and ROI.

Media 105

Media Audience Conversion Rate Affiliates 105

YieldBird

NOVEMBER 10, 2023

Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website. Do some spring cleaning (well, it’s technically autumn) and declutter your inventory.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Ad Monsters

SEPTEMBER 5, 2024

Say interested buyers need more time to be ready to pay for an ad opportunity. These parties pay per conversion, such as website visits, purchases from a TV shopping channel, or registration forms. Scale Revenue Monitoring your metrics will show how to build ads for the ad break with the best yield.

CPM 105

CPM Impressions CPA Affiliates 105

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. According to the study, 45% of people prefer muted ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Ad Monsters

MAY 27, 2022

Some of the terms and conditions of the Digital Advertising Act are as follows: No business with over $20 billion in digital ad revenue can own a digital ad exchange if that business already owns a DSP or an SSP or if it also monetizes off of digital ad space. No business can hold both a DSP and an SSP.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Digiday

FEBRUARY 9, 2023

One of the goals for PepsiCo, Kaplan said, is to make sure that during the game, there is a higher level of engagement and conversation about the brand on the social platform, more specifically, Pepsi Zero Sugar. And the platform has been pitching $250,000 of free ad space for Super Bowl advertisers to sway them into the app.

Advertising 69

Advertising Ad Space Conversion Media 69

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Martech

FEBRUARY 16, 2023

“If we only had $10 we’re going to put two on low intent and the rest on mid- and high-intent because that’s where we’re seeing more engagement and more conversions.” If we think about the more brand-focused campaigns, we will use the Facebook ad network which includes Instagram, but that isn’t ever our main source.”

Ad network 123

Ad network Brand Awareness Ad Space MarTech 123

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. It is automatically turned on for all display campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

Conversion 52

Conversion Impressions Ad Space ROI 52

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift. Taking Campaign Measurement to the Next Level.

Conversion 52

Conversion Impressions Ad Space ROI 52

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

MAY 12, 2023

Social media platforms were also a large part of this conversation. After seeing success with augmented reality (AR) ads on the Facebook and Instagram feed and Stories, Meta decided to expand the offering by bringing the format to Reels and Facebook Stories. Naturally, the strike calls many shows’ futures into question.

Pop-Up 98

Pop-Up Food Ad Space Media 98